Product brand language aims to foster identity and express a quality that distinguishes one product from others in the market. Beyond being tangible, it is an experience that shapes a customer's perception. In order to create a genuine product brand and consumer experiences for Whirlpool, the values under focus are Reliability, Collaboration and Care. Reliability builds customer confidence and trust, which results in enhanced brand loyalty from the new generation of Indian customers. Collaboration is the essence of everything we do to achieve results, teamwork is critical for success. Whirlpool extends care to caregivers who prioritize others' needs before their own. These simple acts of care, day in and day out, have the power to change the world.

These brand ideas are used to develop signature elements and are applied on a brand new Whirlpool product to demonstrate and articulate the attributes of brand ethos. The Brand Principles are translated into aesthetics, innovation, features, interface, CFM, and other elements that are authentic to the Brand and the Indian Consumer.

The mini refrigerator concept for single and two-person households in India is the area of focus for the design of a new appliance. A great number of people are moving away from homes, and as the duties of homemaking increase, so do their commitments. With a mini refrigerator, most of their food storage needs are met, thus preventing food spoilage and wastage. Existing refrigerators are essentially similar in form and function. The objective of this work is to enhance the accessibility of the mini refrigerator, draw the user's attention to the stored food to enable prompt consumption and avoid spoilage, and reduce cold air loss from the refrigerator to make it more energy efficient.